Xiarn Adams

Almost every industry which works with international exporting and large-scale domestic distribution requires strict tracking on all of their stock. This can be in the form of a barcode, serial number or simple brand identity - typically being handled by an ink stamp or paper label. The problem with these is reliability: when a label is damaged and cannot be scanned it can lead to millions in lost inventory and fines. Light Lane solves this with laser instead; permanent, operates at high speeds, with no consumables to buy forever. We work in industries across timber, seafood, food processing and general manufacturing and engineering.

I lead the sales team at Light Lane. This means I manage the entire pipeline end to end: managing the lead generation to ensure high quality leads for our outbound sales reps, on-going training for our reps to ensure missed opportunities never arise, and managing the higher-end clients from first call to final close (a process which can take several months).

I personally built an internal training academy for Light Lane's outbound and inbound reps. This academy involves a queryable AI-system which is trained on all of Light Lane's internal processes and case studies. This allows our reps to have any important questions answered throughout the sales process without the need of consulting a senior executive. The academy also involves SOPs for all industries with the unique applications we provide, with both text and audio explanations. Finally the academy involves sales-specific information on how outbound calls should be handled and the process of booking them in for meetings with the executive team.

• Over NZ$140 million in deals under management
• Timber, seafood and food processing, manufacturing and engineering
• Own the pipeline end to end, from first contact through to signed deal (for highest value clients)
• Hire, train, and write the process the sales team runs on
• Manage the Light Lane CRM and ensure consistency across deals

More at lightlane.app.

I trade crypto futures with my personal funding. Although it's not a business it has taught me a lot of transferable lessons in terms of managing risk and systematising processes.

It has taught me how to build a system rather than "wing it". I used my experience with mathematics and technical analysis to build algorithms which allow me to have an edge over institutional funds and retail traders. These algorithms track important metrics often overlooked. With a combination of different signals I'm able to make lower risk trades. Of course risk is never out of the equation - especially in crypto markets. This is where I learned risk management. By only trading with a small wallet allocation I am able to take losses and still profit over time by maintaining a win rate over 70%.

• Approximately 380 million USDT in volume traded over the course of three years
• Maintained a win rate of over 70% for the past year
• Multiple trades of 500-850% profit

I design and build websites for New Zealand businesses - law firms, construction, automotive suppliers, pest control, security and exterior cleaners. Typically they are designed and coded from scratch using Astro + Tailwind, built to bring real leads.

I didn't start building websites to make money; I just wanted to help a friend in need. Quickly people started requesting sites simply through word of mouth. I ended up finding a passion for coding and the design process as a whole. I now have nine websites built for businesses across New Zealand. Each with a built-in AI chatbot and automatic enquiry routing.

See the sites and what the owners said ↗

Xiarn Adams is a New Zealand sales team leader, trader and web developer. He leads the sales team at Light Lane, a New Zealand company replacing ink stamps and paper labels with permanent laser marking for the traceability of internationally exported and domestically distributed product. He runs the pipeline end to end with over NZ$140 million in deals under management, and built the company's internal sales academy. He also trades crypto futures with personal funding, using algorithms built from mathematics and technical analysis, with a total of approximately 380 million USDT in volume traded. He has developed websites for local businesses across New Zealand, including law firms, construction, automotive suppliers and more.